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Shopper Trade Marketer



The Shopper Trade Marketer is responsible for developing and executing the category development plans and shopper activation initiatives, based on the BISSELL brand and shopper/trade marketing strategy. The shopper marketer will provide business insights and identify business opportunities through analysis and research at market, channel, customer and shopper level.


The shopper trade marketer will deploy the channel vision and category management approach into the key markets in close cooperation with the sales team, local BISSELL distribution partners and other internal stakeholders:

        • Identify omnichannel business opportunities through analysis of market, channel, customer and shopper data
        • Development of Channel & Category Management Plan - approach per country (focus on tier 2 countries)
        • Drive Category Management projects at key EU retail customers (focus on tier 2 countries) together with local partners
        • Shopper journey: Improve shopper experience across all touchpoints
        • Develop and monitor Point of Purchase Marketing (on- and offline)
        • Develop and monitor Shopper Activation Campaigns for all touchpoints to optimize conversion rates;
        • Develop and maintain the BISSELL Brand on the shop floor plan ('shop-in-shop' approach)
        • Create channel specific planograms and optimize assortment
        • Co-develop & monitor yearly distributor plans, including key product launch monitor (online and offline)
        • Execute regional/local retailer & activation programs (e.g. Promo calendar, Instore events, trade shows), including promotion plan


What you bring to the table

        • Degree minimum: University in Economics, Marketing or Commercial related field
        • Experience level: mid-level seniority, 5+ years
        • Clear business communication in English
        • Excellent data and analytics skills


        • Working in complex, international environments with remote teams on multiple locations across different time zones
        • A hands-on, team player who can deal with a lot of freedom and give the team space to create innovative frameworks so that results are achieved

What will BISSELL bring to the table
Beyond a competitive salary, bonus and excellent pension plan, working at BISSELL brings many other benefits and opportunities: an awesome and diverse team that collaborates to change the game; a work environment that offers rooms for fun, inspiration and innovation; Friends&Family sale, healthy, access to fresh and delicious lunch and fruit every day.

Please submit your application letter and resume in English to [email protected].

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