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MARKET INSIGHTS SENIOR ANALYST

AMSTERDAM | THE NETHERLANDS

The goal of the Market Insights Senior Analyst function is to be on the leading edge for the retailer integrating consumer, shopper and analytic insights, processes, and tools to drive vision and strategy for each category. Core to our BISSELL approach is synthesizing shopper and category insights to build winning category strategies and assortment recommendations for BISSELL brands and the retailer.
The job holder will provide business insights and identify business opportunities through analysis and research at market, channel, customer and shopper level. The job holder will translate insights into argumentation, recommendations and actions for sales & marketing management.
The job holder will co-develop the channel vision and category management approach into the key markets in close cooperation with the sales team, local BISSELL distribution partners and other internal stakeholders. With the aim of strengthening the market position of the BISSELL brand and product portfolio.

TASK AND RESPONSIBILITIES

MARKET DATA

  • Manage and coordinate GfK activities in close cooperation with Marketing Intelligence Manager
  • Build on country/brand level sell out report (GfK) by deep diving into channel & retailer specific data
  • Present country and retailer specific insights in cooperation with sales to trade partners

SELL OUT

  • Follow-up & analyze our product performances (Sell-in and Sell-out)
  • Evaluating pricing, promotion and campaign effectiveness
  • Develop fact based argumentation for sales management with respect to category efficiency

RSP PRICING

  • Safeguarding the pricing strategy. Monitor and report on consumer pricing in Europe
  • Set up pricing/distribution overview key markets/channels/accounts

MARKET DEVELOPMENT

  • Identifying channel & category opportunities which will drive category growth (white spots & opportunities)
  • Support in translating review data into insights
  • Co-develop channelization of NPD & Derivatives in collaboration with product management and Sales management.
  • Co-development of distribution and category strategy in collaboration with sales management

PROFILE

What you bring to the table

  • 5+ year
  • Bachelor’s degree
  • Analytics, business, Marketing
  • Mid-level seniority

BISSELL Skill Set

  • Problem analysis (solution thinking)
  • Analytical thinking
  • Planning and Organizing
  • Initiative
  • Persuasiveness
  • Collaborative
  • Accountability
  • Self-motivated

What will BISSELL bring to the table

Beyond a competitive salary, bonus and excellent pension plan, working at BISSELL brings many otherbenefits and opportunities: an awesome and diverse team that collaborates to change the game; a work environment that offers rooms for fun, inspiration and innovation and a Friends&Family sale.

Please submit your application letter and resume in English to [email protected].

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