Waar te koop
Mijn winkelwagen
Menu Menu


Amsterdam | The Netherlands

The Business Category Marketing Manager is the local (sub) category expert and owns the European sub-category P&L. Ensures delivery on the set Sub-category Business targets in the year and long term Ambitions as laid down in the 3yr plan. Builds the 4P Marketing Strategy (in cooperation with ‘up-stream’ product-management and commercial triangle) and is responsible for the execution together with the Commercial triangle and functions. Identifies Growth opportunities (in existing markets and channels within Europe) and translates them into compelling Growth strategies to execution in close cooperation with the commercial team and functions. Ensures in close cooperation with the Upstream Product Marketing team, propositions are relevant and winning for the local market(s) and is instrumental in the delivery on our growth ambitions.


  • Creates the European BISSELL Business/Market Plan consolidation (based on sub-category market plans) and portfolio 4P strategy for his owned (sub) categories and translates this together with the commercial triangle into execution plans. Drives the (sub)-category NPD launch critical path and Activation calendar ensuring sustainable delivery on Growth objectives.
  • Works seamlessly with the Upstream International Product Marketing team to ensure the roadmap delivers on local market needs and supports the Growth Ambitions and targets.
  • Is the first point of contact for the sub-category in the European commercial organization.
  • Ensures product Launches and deliverables are delivered in time and in full to support a perfect launch of his / her owned sub-categories.
  • Drives together with end2end commercial and functional stakeholders, operational excellence for his/her (sub)-category to ensure delivery on growth ambitions, address R&R detractors, Improves the Consumer Experience, Improves profitability across the lines of the P&L of the category.
  • Responsible for defining and implementing pricing strategies for the BISSELL sub-categories that maximize financial objectives as well as optimizing competitive position in the marketing place
  • Seamlessly cooperates with the International Product Marketing Team, who is responsible for International Portfolio strategy and long-term product portfolio and innovation roadmap. Ensures through providing fact-based insights on market needs and (financial) opportunities the portfolio and roadmap (incl. R&R) is tailored to local market needs and supporting our Targets and Growth ambitions.
  • Drives strategic marketing projects & quality improvement on BISSELL European level with local commercial teams and functional representatives, eg. category vision, problem solving, daily management.
  • Supports the BISSELL Commercial Leader and GM for high quality input for annual and quarterly business planning, such as Plan, Financial updates, 3yr Planning, etc…


What you bring to the table

  • Master’s degree with 10 years of professional experience, specialized in downstream marketing capabilities.
  • Able to understand how to translate consumer and market needs into marketing mix development and drives the go-to-market strategy setting.
  • Strong Analytical capabilities and curiosity. Commercial and Business Savvy, able to think conceptual and strategic, while hands-on executor.
  • Strong influential skills and able to rally an end2end organization behind your Sub-category ambitions.
  • Change leadership/management, Impacting and Inspiring Communicator, Interpersonal/collaborative skills across markets, functions & cultures
  • Experience in international fast-paced and hands-on environments
  • Experience in projects ownership and driving the full product execution, co-working with cross-functional, multi-cultural teams (MI, Supply, Marcom, the Commercial Triangle, Finance, Legal, etc.).
  • Demonstrated experience and skills in Performance measurement, Marketing Mix Optimization,
  • Seniority to drive projects and a business independently.
  • FMCG and / or Consumer Goods experience
  • Fluent in English                                                                                                                            BISSELL Skill Set
  • Management of projects within budget and on time
  • Strong problem-solving skills
  • Proactive approach to seeking out and sharing information
  • Oral and written communication with impact
  • Ability to organize and prioritize multiple dynamic tasks
  • Passion for excellence and continuous improvement
  • Positive attitude and the ability to build good working relationships with others, both internal and externally

What will BISSELL bring to the table

Beyond a competitive salary, bonus and excellent pension plan, working at BISSELL brings many other

benefits and opportunities: an awesome and diverse team that collaborates to change the game; a work environment that offers rooms for fun, inspiration and innovation and a Friends&Family sale.

 Please submit your application letter and resume in English to [email protected]

Please read our privacy notice regarding job applications on how we process your data.